Using “allintitle” to Determine SEO Competition
One factor to look at is the overall competition or number of sites that are indexed for your keyword phrase. Go up to where you entered your search term and add ‘allintitle:’ in front of the search term and put the search term in quotes and hit enter. This will return all of the pages that are indexed with the exact keyword term in the title of their Website.
Example: allintitle: ”keyword”
If the number is drastically low compared to the original broad search results then you have a winner. This shows the ‘real’ competition of other Web masters that have done proper search engine optimization. You always want to have the exact keyword phrase in the title of your main home page. Combine a low number of allintitle search results with what we will do in the next step, and it will almost make certain that you rank on the first page of Google for the keyword you are targeting. Keyword research tools like Market Samurai and Micro Niche Finder have built in calculations that will generally divide the search results by the number of sites that have allintitle or other factors and come up with a percentage or ‘red light/green light’ system for your competition that makes it easy to compare. These are handy and can reduce the time you spend researching.
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